Starting a new business or leveling up your current business requires a significant change to drive more sales and boost return on investment. Marketing is a basic need for any business that wants to stay connected with its customers. So, whether you are doing business in your hometown or expanding your reach to global markets, make sure you sound relevant to your audience.
However, to become successful in new markets, you need to adapt your content for each specific audience. And the best and most reliable method to do this is to partner with professional transcreation services. This article will discuss how you can take your brand’s international presence to new heights and boost your marketing ROI.
What is Transcreation?
As the name suggests, transcreation is the combination of two words, translation and creativity. It is a more complex and creative process than simple word-to-word translation. The technique is used to ensure that your messages reach your target audience in their local language while maintaining their real essence. Although there can be a change in vocabulary or structure, the original impact of the message remains the same.
For businesses that are working with multilingual audiences, their first step can be translation. It is the act of changing the source text into another language. Let’s take the example of McDonald’s. In the US, the company operates with the slogan “I’m lovin’ it.” In Spanish, it gets converted to “Me encanta,” the literal meaning of which is “I love it.”
But when it comes to creative marketing, typical translation doesn’t work. In the diverse global market, you need to communicate with audiences from different linguistic and cultural backgrounds. They use unique idioms, slang, cultural norms, expressions, and references. This makes it crucial to transcreate your content while preserving the meaning and emotional impact of the original.
For example, in the Australian market, the company knows the user preferences and gets motivation from them. Australians have a nickname for the McDonald’s food chain, which is Macca’s. Keeping that in mind, the company changed its slogan to “It all comes together at Macca’s,” which sounds appealing and more relevant to the Australian audience.
The Significance of Transcreation in Boosting Your Marketing ROI
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Increased Sales
People are attracted to things that are offered in their native language. Let’s suppose you are in Spain looking for a restaurant where you can find your local food. All of a sudden, a known name passes through your eyes, and you stop right there. This may sound dramatic, but it shows the power of language. Just like that, when you create your marketing materials in audiences’ native language, people feel connected to them and become eager to know more about them. As a result, they visit your business website and purchase from you. It increases the sales. And more sales mean a higher return on investment.
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Improved Brand Image
Transcreation is your ultimate tool to improve your brand image in the global market. Customers like to try new brands, and if they are satisfied with their product’s quality and services, the association turns into long-term loyalty. With transcreation, you can sound, act, and serve like a local. You can easily connect with people, understand their requirements, and know their preferences. In return, they get back to you at times and prefer shopping from you instead of others.
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Effective Social Media Engagement
None other than social media platforms are the best way to market your products and services. Transcreation enhances your marketing reach by allowing you to connect with and communicate with diverse audiences. You can adapt your social media content to resonate with local trends. Moreover, transcreation helps you build brand awareness and establish a strong presence in new markets, by creating culturally relevant social media campaigns.
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Competitive Edge
Do you want to make your marketing materials sound unique and compelling? Transcreation is the key. It gives you a competitive edge in highly saturated markets, but it is hard to survive with a basic marketing strategy. You can create one that resonates with your target audience and ensures brand prominence in the global market.
Why Choose a Professional Translation Company for Marketing?
When it comes to the reputation of your global brand, make sure to always make the right choice. Getting transcreation services from unprofessional translators can have negative impacts on your brand’s image. Therefore, choose only a professional translation company with vast experience with global brands. They are experts with local market knowledge, which means your content is going to hit the mark, grabbing the attention of potential customers, and saving you time and resources.
Moreover, they understand the need for frequent transcreations and work on each project efficiently. Their association with the local market helps them make your content culturally relevant using humor and idiomatic expressions. Choosing professionals has significant benefits. It is suggested to pick the right services to drive more sales and boost marketing return on investment.
Transcreation makes your global reach effective, allowing you to adapt your marketing content exactly according to your target audience’s linguistic and cultural preferences. So, empower your marketing strategy with transcreation!
